A 10-Week Powerful, Practical Course to Help Wellness Professionals
Create Connections for Sustained Growth

Tuesdays weekly, 10/13/09 - 12/15/09
9:00 am – 10:30 am
Manifest NE Studio
4906 NE 22nd Ave; Portland 97211

•    Create an inspiring & effective marketing plan
•    Define who you really want to work with
•    Develop your core brand story and an effective print, web, & in-person strategy to really connect with your ideal clients & allies
•    Connect across many platforms to create sustained relationships with clients you want

DO WHAT FEELS RIGHT:  Often wellness professionals are very good at their craft, but have far less training and aptitude for marketing.  Consequently they too often procrastinate crucial marketing tasks, and have trouble knowing what they can do that will give them the most bang for their buck.  They get lots of advice, and may not have taken the time to develop their own strategy in alignment with their core values, goals, skills, and resources.  Manifest and Active Imagineering are offering a 10-week course specifically designed to help busy wellness professionals (Dentists, Naturopaths, MDs, Optometrists, Acupuncturists, Psychotherapists, Massage Therapists, etc.) design and implement an effective marketing strategy that is tailored to your own strengths and style.  We will help you find what works for you, and that is simple and sustainable.  You deserve marketing activities that are fun and integral to your vision and values. 

DO WHAT WORKS FOR YOU:  With the help of a group of professional peers and a marketing consultant who is experienced working with all kinds of wellness professionals, you can prioritize marketing activities that will really work, try them, and learn from lots of sustained experiments.  In 10 weeks, you'll finally feel you've developed a marketing strategy that fits with your practice and that is built on simple communication habits you can sustain. 

LEARN BY DOING:  Each session lasts 90 minutes and includes a combination of instruction, hands-on exercises, and collaborative solutions. Participants will complete weekly assignments to create communications & relationships that will generate sustained growth in your practice. 

WORKSHOP SCHEDULE:

Week 1:     Marketing Overview
Week 2:    Defining your Business
Week 3:    Defining your Target Clients
Week 4:    Creating your Marketing Plan
Week 5:    Interpersonal Marketing Strategies
Week 6:    Print and Collateral Materials
Week 7:    Your Website
Week 8:    Social Media Marketing
Week 9:    New Business Development Strategies
Week 10:    Evaluating Results, Making Adjustments

INSTRUCTOR
Mark Santillo is Creative Director of Active Imagineering, a marketing consulting firm that specializes in helping small businesses create powerful, mutually beneficial, long-term relationships with clients & key stakeholders. He has worked for more than 15 years in various senior marketing positions, and is currently on the boards of Portland Area Business Association and Pride Northwest.

DONATION:
$250 for 10-week Series

**10% Discount for Manifest or PABA members **

INFO:  Mark at (503) 927-5658